We see offers for "Buy 1 Get 1 Free", 50% off Second Meal, "Six Punches and the Next is Free", "10% off your To Go order" , "Earn Airline Mile when you Dine", "Free bottle of Wine with dinner for two on Tuesday" and my favorite "Card entitles bearing for Free Dessert."  These offers use a coupons, punch cards, days of the week, gift certificates, or other gimmick to entice diners into either trying the restaurant for the first time or to encourage repeat business. 

Q: What do all of these promotions have in common? 

A: That many times It is very inappropriate for a person entertaining on business or on a date to take advantage of these incentives while frequenting your restaurant.  I many instances they may choose to dine elsewhere because they cannot take advantage of your offer.

     What we have come up with is a discrete way to offer your restaurants loyalty  reward in the form of cash back to the diner.  The bill is paid in full and charged to the card, but the proceeds are split between the restaurant and Restaurant Rewards  (and the waiter gets a full tip) .  Nothing needs to be conducted differently to receive the reward.  Of the proceeds, a percentage is earned by Restaurant Rewards, a percentage is reinvested into buying gift certificated to send diners back to the restaurant, and the remainder is sent to the cardholder or the cardholders company. 

     If a company wants to cut their entertainment expenses by 10 percent then they could tell employees to entertain at participating restaurants who offer 10 percent or greater cash back.  It's that simple and that discrete to restaurants and users.  Restaurants are not forced to offer discounts to participate that will drive them out of business.  Depending on your rewards strategy your Loyalty Reward can be as little as 5%. 

     If you are interested in participating please fill-out the following form. You are only committing to an interest, we are limited the number of restaurant by cuisine, type and making note of national chains.  We will send you a formal application once we determine the right mix of participating restaurants in  each market we serve.